Najum A. Wani

Hello, I’m

Najum

Like you’re nudging someone.

Building a Better Digital World.

As a seasoned leader, I bring over 13 years of invaluable experience working with customers and developers, successfully spearheading the creation of multiple revenue streams exceeding $100 million each. My deep-rooted expertise in digital enterprise and marketing has proven instrumental in shaping innovative, scalable products and solutions that drive sustained growth, harnessing the power of technology within nimble teams.

July 2024

eFuse Inc, Columbus OH
Head Of Product – All Products
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Last stop, the MOON. Building the next generation of advertising that people actually enjoy. Connecting Brands with Gamers, and Gamers with Brands. Product owner of esports.gg, sidekick, egency, and erena.

July 2023

eFuse Inc, Columbus OH
Product Manager III – Media & Advertising
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With all the success of esports.gg, it became clear that there was a larger opportunity centered around connecting all of eFuse’s Products together. I was put in charge of this opportunity and responsible for leading multiple Products, driving towards large revenue targets.

Now owning esports.gg, sidekick, and egency, I am responsible for connecting advertisers to gamers in new and innovative ways that gamers actually enjoy.

January 2023

Product Manager III – esports.gg & erena.gg
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After joining eFuse, I was put in charge of a newly acquired website called esports.gg. Based on competitors and other eFuse products, I put together a strategy for differentiation and success that allowed the website to start monetizing, and added value to larger proposals to help increase size of deals.

I was also put in charge of building out the foundations of a successful product organization. Since eFuse was so new, standard processes were missing and the company was feeling the effects of these missing practices, so I instituted MBRs, OKRs, and Roadmaps using the ClickUp Product.

I was also put in charge of the Player facing side of erena.gg, where I built the long term roadmap and led the migration to it’s new domain.

June 2022

Root Insurance, Columbus OH
Director of Marketing, Marketing Technology
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After successfully re-building both the Business Development and Product organizations after company layoffs, I was asked to do the same thing with the Marketing organization. After 4 years and a lot of experiences, I owned the majority of tools Root was using to facilitate work, and renegotiating contracts with vendors to help save costs during an economic downturn.

At the same time I was building out the tools to help measure and optimize all distribution channels. This included all of the technology powering our marketing efforts, leading a Salesforce implementation, and building the custom attribution system that powers scalable partnerships.

January 2022

Director of Product, Partnerships Platform
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Having helped take the company public and making it through a round of layoffs, I was now responsible for overseeing the company’s marquee partnership, Carvana ($126M Investment). Having supported the partnership for years, it became my main responsibility to facilitate a successful embedded insurance implementation. I was able to build a replicable payment structure from complicated legal documents, an attribution methodology to accurately measure efforts, and launch an automated system of payment and reconciliation.

June 2020

Director of Business Development, Partnerships Platform
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With the massive success of my automated Partner Platform, growing to at one point 50% of the company’s overall traffic, it became clear that the tools we were building were best utilized to support all the partnerships at Root. With the growth we were achieving, any manual process needed to be removed and operationalized to limit mistakes and achieve compliance. It was at this time I started to train Project Managers and work with Engineering Managers to plan and build supporting tools.

June 2019

Senior Manager, Partnerships Platform
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After only a month of being live with the Affiliate Channel, we were proving to be more efficient and cost effective than any other channel at the company (and with less people), and wanted to invest further into seeing how many relationships we could support. By investing into building the technology to make business relationships scalable, we were able to grow our partnerships from 5-10 to 230+.

November 2018

Business Analytics Manager, Strategic Partnerships
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I started at Root Insurance when it was a small employee startup as the Business Analytics Manager, where I was responsible for building dashboards to measure partnership referral efforts, ongoing technical monitoring of the relationship, and providing optimization recommendations. In an attempt to grow the number of partnerships and the ease of integrating each, we built an Affiliate Program to automate the entire partnership process, from outreach to onboarding to going Live, referring users and getting paid for it.

June 2017 – November 2018

TPI Efficiency, Columbus OH
Fiscal Management Consultant
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After I turned 30 and got married, my goal was to give everything I had back to my community that gave me and my family so much, and to do that I partnered with a company that allowed me to help save businesses money without charging them anything. Because of the unique business model that TPI uses, I was able to develop relationships with hundreds of business owners and save them thousands of dollars annually. I am currently still an Agent and plan to continue helping people in my off time.

August 2015 – June 2017

Cardinal Health, Dublin OH
Lead Mobility Architect
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After moving back to Columbus from Cincinnati, and taking some personal time for health reasons, I worked for the internal mobility division of Cardinal Health where I helped create and maintain a large suite of mobile applications centered on employee efficiency. From strategizing, to development, to testing, to deployment, we created these apps from scratch using both HTML5 and native code.

August 2020 – June 2015

TATA Consultancy Services, Cincinnati OH
Team Leader & Lead Designer for iOS, Android, and Blackberry Development Teams
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For my first job out of college I worked for the TCS Mobility group, where I started out as a Blackberry developer building mobile applications and assets. But I quickly transitioned to designing the applications, then leading our Blackberry development team, then leading all the mobile developers out of our North American Headquarters in Cincinnati Ohio.

2004 – 2010

The Ohio State University, Columbus OH
BS Electrical & Computer Engineering
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Specializing in Artificial Intelligence & Robotics

2009 – 2010

Department of Transportation
Network & Computer Systems Administrator
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During my last year at Ohio State I worked for the department of transportation to set up and maintain the computers of the associates responsible for purchasing and filling orders for OSU Employees. We also built an infrastructure to properly monitor and maintain over 20 parking garages.

2008 – 2009

Varsity Athletics
Sports Facilities Electronics Engineer
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While finishing up my major coursework, I worked for OSU Varsity Athletics ensuring that all events went smoothly and there was direct communication between coaches, bands, and other facility personnel during each event. I was courtside for all the basketball games, on the field for all the football games, and worked to make sure that all the equipment at each venue was operating properly.

2006 -2008

Medical Center
Student Systems Administrator
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While studying to become an Engineer at Ohio State, I worked for the University medical center building and maintaining both hardware and software for med center employees.